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Salesforce joins forces with Tableau Analytics

Key Insights

  • This week, Salesforce announced their acquisition of Tableau to offer customers a complete platform package for digital transformation.
  • This is Salesforce’s biggest acquisition yet.
  • As procurers of innovation, Atlantic Technologies have been partners of both platforms, offering a combined service since 2014.

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“We are bringing together the world’s #1 CRM with the #1 analytics platform. Tableau helps people see and understand data, and Salesforce helps people engage and understand customers. It’s truly the best of both worlds for our customers bringing together two critical platforms that every customer needs to understand their world.”

Marc Benioff, Chairman and co-CEO, Salesforce

Benioff’s statement arrived on June 10, 2019, when Salesforce announced its biggest acquisition ever. The California cloud computing company chose Tableau Software in order to improve the Salesforce offering on data analysis and to give its customers a complete platform package for a digital transformation path.

Salesforce and Tableau: 2 historic partners of Atlantic Technologies

Salesforce acquires Tableau. The 15.7 billion dollar acquisition is great news for Atlantic Technologies too. We really feel a part of this choice, not only because we are Salesforce Platinum Partners, but also because in 2014, we forged a partnership with Tableau Software, a solution that has been identified for 7 consecutive years as an Analytics leader, according to Gartner. Atlantic has always been a precursor of innovation thanks to technological partnerships of excellence: We have been Salesforce Partners since 2005 and we were one of the first Tableau Partners in Italy.

 “We had an intuition 5 years ago! When we chose Tableau for analytics we knew it would be a success! Now the acquisition by Salesforce is further confirmation”

Massimo Celani, VP CPM Solutions, Atlantic Technologies

Why has Atlantic Technologies chosen Salesforce and Tableau? We thrive on innovation and we only offer the best in IT solutions. We select companies like Salesforce and Tableau, who have ranked as leaders in the Gartner Magic Quadrant respectively in:

  • CRM Salesforce automation solution;
  • Business Intelligence and analytics platform.

Data Driven and Customer-Centric Digital Transformation: the advantages of the acquisition

Salesforce already offers a data analysis solution, Einstein Analytics, with artificial intelligence on all clouds. Now everything will be enriched thanks to the processing power and the ability to support business decisions by Tableau. In over 15 years of experience in cloud solutions, Atlantic has carried out numerous projects with Salesforce and Tableau. This experience has led our consultants to customized solutions: discover Atlantic Technologies BI Solutions.

The acquisition of Tableau Software, therefore, offers numerous advantages for customers:

  • A unique and ever richer Salesforce Ecosystem;
  • A Customer-Centric platform to truly respond to customer needs;
  • A data analysis and care solution to undertake strategic strategies in all business areas;

The deep expertise of Atlantic consultants will give the possibility of adopting end-to-end solutions, thanks to the integration of ERP and CRM with Tableau Software.

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