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SalesTrip and Atlantic Technologies: Finding the ROI in Business Travel

Key Insights

  • SalesTrip’s travel and expense management system is built on Salesforce the world’s leading CRM system
  • Having launched as recently as February 2019, this innovative platform has already been shortlisted for The Business Show’s 2019 Disrupt Awards and won the recent DemoJam at Salesforce’s World Tour in May
  • Global spend is set to reach $1.7t by 2022, we understand the return on these costs. SalesTrip facilitates a better understanding by providing a single source of truth

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Business travel isn’t just about shiny booking tools. When global spend is set to reach $1.7t by 2022, it needs to be about understanding the return on these costs as well. Otherwise, it’s viewed as an uncontrollable cost and a barrier to progress.

SalesTrip is challenging this, arguing that corporate travel should be a growth enabler for businesses – and the only way to do this is to tie spend to business activities and outcomes such as that held in your CRM. SalesTrip’s travel and expense management system is built on Salesforce the world’s leading CRM system – and obviously a platform we at Atlantic Technologies believe in. In fact, we are already using SalesTrip to track the true cost of spending associated with client commitments.

In light of this, we spoke to SalesTrip’s CEO, Manoj Ganapathy, about how to turn travel into an opportunity to drive growth.

“I remember being given my team’s total travel costs for the month, but working with multiple systems meant I could never stand back and see the bigger picture. We had a travel booking system, an agency to help with ticketing – and then a separate system to submit expenses. I couldn’t see where individual team members were travelling to, or which customers they were meeting. How was I supposed to know whether travel spend was offering a positive return on investment (ROI)?

“So what we are trying to do is empower business leaders with understanding their return on investment. We want companies to recognise business travel as a strategic mechanism to drive business growth, all whilst making the process a better experience for all involved – meetings matter.”

We also believe that face-to-face meetings are integral to the development of business relationships, enabling a more natural bond to develop whilst benefiting from effective communication and efficient decision-making. For this reason, companies will continue to invest time and money into business travel but they should demand better visibility of spend and ROI.

When all of the financial information is available in real-time and viewed from a single source, you can start to ask yourself the right questions:

  • What is the total cost of a project or customer and what revenue is it generating us in return?
  • How much do I need to invest to win new customers, and to maintain existing relationships?
  • What are my employees’ travel habits and how can I make it easier for them whilst managing costs?

Having launched as recently as February 2019, it’s no wonder this innovative platform has already been shortlisted for The Business Show’s 2019 Disrupt Awards and won the recent DemoJam at Salesforce’s World Tour in May.

Interested in learning more about how SalesTrip and Atlantic Technologies are working together to transform business travel? Join us for our intimate networking breakfast on 26th September at The Gherkin co-hosted with Precursive.