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The Metamorphosis of Manufacturing: 3 Important Industry Trends

In today’s fast-moving and ever-changing market, offering speedy and reliable customer service has never been more important. In order to stay competitive and remain in their clients’ good books, manufacturing companies are faced with the challenge of taking their efficiency, communication, and service to entirely new heights – and speed is of the essence!


Now, the continual need to raise the bar may have triggered a wave of panic across your company, resulting in a chaos that leaves you flailing in the dust as your competitors charge ahead. If this describes your current situation, pause: it’s time to take a minute to evaluate your best options. And what better place to start than with the three biggest industry trends? Let’s talk about what manufacturing software solutions the most successful companies are embracing to sell smarter, faster, and better.


Customer Relationship Management (CRM)


By now, you’re probably well aware that CRM is invaluable to manufacturing companies in the digital era. From improving product quality to enhancing customer relationships, resorting to this technological wonder is a crucial step forward to keep up with your competitors and satisfy your buyers. As platinum partners of Salesforce, the world’s #1 CRM, we’re most excited by the possibilities of Field Service Lightning, a mobile solution to accessing real-time customer data from anywhere. After all, what could be better for your internal communication and productivity than giving your sales and service teams a 360° overview of each and every client? We even have the facts to back it up: the most successful manufacturing companies are 1.9 times more likely to provide their team with a complete picture of their customers, and 2.2 times more likely to make use of mobile manufacturing software to carry out field service jobs.


If you’re ready to explore how CRM can revolutionise your business, don’t hesitate to get in touchwith our experienced team of international consultants.


Internet of Things (IoT)


How great would it be if you could call your customers and help them sort out an issue that they didn’t even know existed? This is proactivity at its finest – and is entirely possible with IoT, which enables products to receive and transmit data from another device. While 27% of manufacturing companies made use of IoT in 2015, this statistic increased to a whopping 58% in 2016, indicating a steep and significant upward trend. So, whether you’re resolving a minor glitch or a serious defect, receiving real-time data from your products will make sure that you take the necessary measures in the blink of an eye.


Artificial Intelligence (AI)


In the world of manufacturing software, AI has gained significant momentum in recent years – and is unlikely to slow down! Industry leaders are 2.1 times more likely to use AI proficiently, and are 3.3 more likely to contend that it’s had a substantial influence on its operations over the next two years. Whether you’re entrusting more work to machines to augment your team’s output or are using analytics to predict your customers’ next steps, embracing the powers of AI will empower your customer service representatives to fly higher and faster than ever before.


Have you already embarked on your journey of digital transformation with CRM, IoT, or AI? Or are you ready to hit the ground running now? Regardless of the extent of your digitalisation, we at Atlantic Technologies are here to ensure that your business is operating as smoothly and efficiently as possible. To take your customer service to the next level with manufacturing software solutions, don’t hesitate to contact us.