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DB Group

Client: DB Group
Year: 2017

DB Group Opts for CRM and Change Management

DB Group is an international logistics and shipping company, and called on our Salesforce consultants in 2017 to facilitate their everyday operations with the world’s leading CRM. Along with implementing the solution, our team advised the client on change management, helping employees adjust to company changes every step along the way.

DB Group change management approach logo


Our primary goal was to streamline our client’s logistical processes in order to simplify internal communication and streamline logistical processes, particularly among the sales team. Since DB Group has 42 branches all over the world, the project required our Salesforce consultants to implement the solution on an international level.


We’ve been at the forefront of the CRM industry for more than 20 years, and are a platinum partner of Salesforce. These credentials helped us execute and complete this complex project for our client, who benefitted from our approach to change management and readily embraced the digital transformation. According to Silvia Moretto, the CEO, “The advantages of change management meetings with Atlantic Technologies have been so great that we have decided to replicate the process for many of our other projects.” For more details on our Salesforce consultants’ work, check out our video on this particular project.